Wednesday, December 23, 2009


Jane Bell lane was transformed into a sea of black on Wednesday the 9th of December as crowds gathered for the new store opening of Trimäpee in QV Melbourne.

Alongside the launch of Jane Bell lane itself including No Vacancy Gallery and Villian, Trimäpee once again threw a great party, the overflowing crowd lining the city streets.

With the help of their great friends at Nelson Beer and Red Bull, drinks were guzzled and spent within the first hour! Despite the beer running out so fast, the thirsty crowd enjoyed tunes spun by Paz and enjoyed the in-store neon light art installation created by the designers Mario-Luca Carlucci and Peter Strateas.

The launch was a huge success and there was much acclaim for the stores interior designed by architect Tristan Burfield. The minimal clean lines and shapes of the space are a great contrast with the raw “industrial” look of the natural environment, beautifying exposed pipes and raw concrete block work. The front counter is clad with astro turf and has cleverly hidden cupboards and doors, whilst the surgical looking troughs throughout, give the space a eerie sterile hospital aura. This goes hand in hand with the history of Jane Bell lane named after one of the nurses, as it once was the site for an old hospital.

After much anticipation, Trimäpee are relieved to finally have the doors of their second store open. Although the opening of the store was delayed, it’s been well worth the wait.